God Inc.
Companies incorporate faith into their names, business models
Friday, July 20, 2007 3:29 AM
By Josh Jarman
THE COLUMBUS DISPATCH
Read the full story at http://www.dispatch.com/dispatch/content/faith_values/stories/2007/07/20/faithbiz.ART_ART_07
. . . The fantastic growth of Buck Knives was no accident. From the beginning, Open the box of a new Buck knife and you'll notice a couple of things.
The finely sharpened blade and sturdy design you would expect, but a statement on the warranty card might surprise you.
It talks about new knife owners being part of the Buck family and says God is the company's senior partner. It encourages buyers to look to God for support during troubled times and quotes John 3:16.
As it has become more politically and socially acceptable to be vocal about one's faith, companies both large and small are putting religion in their business practices.
Ohio University advertising professor Jan Slater said the faith-based movement is getting bigger all the time, with companies from Coca-Cola Co. to Procter & Gamble holding marketing summits on how to target the faithful.
Features news, stories, and insight regarding the $50 billion-plus and 225 million-strong faith-based market in America.
225 Million-Strong Religious Market (USA)
About Me
- kevinjwright
- Denver, Colorado, United States
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
