Faith-based Toys headed for Wal-Mart shelves
As the business world continues to find new ways to embrace the Christian market (due to its its vast size and economic power), the newest entry door is faith-based toys. Wal-Mart has just signed a deal to test the selling of Tales of Glory faith-based toys in a number of its stores, primarily in the Mid-west and South.
Wal-Mart has previously experienced great success by embracing the faith-based market, as the mega-store's inventory and sales of Christian books in the early 1980's averaged around 1%, whereas today it averages from 20% to 33% according to various reports.
To read more about faith-based toys "making it big" and heading for Wal-Mart shelves visit http://ncregister.com/site/article/3306.
Features news, stories, and insight regarding the $50 billion-plus and 225 million-strong faith-based market in America.
225 Million-Strong Religious Market (USA)
About Me
- kevinjwright
- Denver, Colorado, United States
- Kevin J. Wright is one of the world's most recognized religious travel and hospitality authorities. He founded and served as President of the World Religious Travel Association, the leading organization dedicated to the 300 million traveler faith tourism industry. He also served as Chairman of the World Religious Travel Expo, drawing more than 30 countries from around the world. Wright has been interviewed by the CBS Early Show, TIME Magazine, USA TODAY, Wall Street Journal, The New York Times, National Public Radio (NPR), National Geographic, Forbes Traveler, Los Angeles Times, Boston Globe, and dozens of other media outlets. He is the author of four travel guidebooks.
