July 26, 2009

Today's American Christian Apparel Market

Read full press release at http://www.24-7pressrelease.com/press-release/the-american-christian-apparel-market-today-109539.php

Sections of the release below:

LOS ANGELES, CA, July 26, 2009 /24-7PressRelease/ -- There is a huge opportunity in the American Christian market today to sell products that allow Christians to display their faith. One specific opportunity is to sell Christian wear and Christian gear that demonstrates the faith in a way that isn't overbearing.

Furthermore, although the Christian wear and christian gear market was virtually nonexistent about 10 years ago, today it has expanded from its T-shirt roots into fashionable clothing. The Christian wear and christian gear is in the maturity stage of its product life cycle. Sales are still on the rise, but are slowing down. The Christian Booksellers Association (CBA) in Colorado Springs says the Christian retail market grew to $3 billion in 1995 from $1 billion in 1980. About $60 million a year is spent on apparel alone. Christian products by CBA member suppliers through all distribution channels were $4.63 billion in 2006, up from $4.3 billion in 2004, $4.2 billion in 2002, and $4 billion in 2000. Sales through the Christian Retail Channel grew 2.4% from 2004-2006. The Christian retail market keeps growing every year. However, there are major players, which included discount retailers (Wal-mart, Target, etc.), Christian market internet sellers of Christian wear, Christian Gear, and Christian T shirt Designs (Not of this World, Truth Soul Armor, Christian Couture clothing and Jesusbranded), and general market internet sellers (amazon, etc.).